The Bad Bunny
Website & Brand
A conceptual women’s clothing brand
Bad Bunny is a self-directed conceptual web design and branding project for a women’s fashion line. The target audience for this brand is young women from the ages of 18-30 with a particular focus on blending feminine and rebellious styles.
The core spirit of the brand is one of allowing women to embrace embrace their unique and multi-faceted selves. This project focuses on the process for the branding design, store & product concepts, and the website design.
The Brand identity for Bad Bunny began with a simple sketch of a mischievous looking rabbit character.
Given the brand’s identity as a clothing line for women that blurs the lines between softness and edginess, I wanted the logo to embody the spirit of the brand’s target audience.
Bad Bunny’s brand is feminine, soft, sweet, and playfully defiant.
The accent font is called Punkaholic and is used for headlines. M Plus 1 is a more readable font and is used for body text, links, and subtitles.
The primary colors include a light baby pink, a darker pink for font on white or hover states, and a slate and white color for backgrounds. Secondary colors include a yellow and blue for accents and visual variety.
UTILIZING AI
With some general pieces together for the branding style, it was beginning to come to life. Recruiting the help of AI Image Diffusion, I generated some interior concepts to demonstrate what this brand may look like if it were a real store at the mall.
AUDIO
